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Don't Say Velcro

VELCRO® Brand · 3 则 HN 推荐

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Velcro Brand's legal team makes a short, humorous ad asking people not to use "velcro" as a noun or verb and to say hook and loop instead. It is a tongue-in-cheek lesson in defending a trademark against genericization.

HN 推荐的原因: HN cites it as the go-to example of a company defending its trademark, and many also find it funny.

“it's hilarious and worth watching” 阅读 HN 讨论 ↗