AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign
AT&T Tech Channel · 2 HN recommendations
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The 1969 pitch film in which Saul Bass presents the Bell System logo redesign to AT&T, part of the largest corporate re-identity program in U.S. history.
Why HN recommends it: HN holds it up as a masterclass in explaining and selling a design.
“I always go back to the Saul Bass presentation to AT&T over their 1970 logo redesign.” Read on HN ↗