Understanding the Job
Edward Capaldi · 3 HN recommendations
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Clayton Christensen explains the jobs-to-be-done idea in five minutes, using the fast-food milkshake example. The point is that understanding the job a product is hired to do makes it easier to improve.
Why HN recommends it: Cited as the short, famous introduction to Jobs To Be Done and competition framing.
“well worth the 5 minute watch” Read on HN ↗