Don't Say Velcro
VELCRO® Brand · 3 HN recommendations
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Velcro Brand's legal team makes a short, humorous ad asking people not to use "velcro" as a noun or verb and to say hook and loop instead. It is a tongue-in-cheek lesson in defending a trademark against genericization.
Why HN recommends it: HN cites it as the go-to example of a company defending its trademark, and many also find it funny.
“it's hilarious and worth watching” Read on HN ↗