How Great Leaders Inspire Action | Simon Sinek | TED
TED · 4 HN recommendations
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Simon Sinek's TED talk presents the 'golden circle' model: great leaders and companies inspire action by starting with why they do something, before how or what. He illustrates it with Apple, Martin Luther King, the Wright brothers and, as a counterexample, TiVo.
Why HN recommends it: HN commenters cite it to explain why customers buy into a company's beliefs rather than its specs, especially in threads about Apple, marketing and product messaging.
“I think this video by Simon Sinek explains very well why Apple is successful.” Read on HN ↗