We're building a dystopia just to make people click on ads | Zeynep Tufekci
TED · 6 HN recommendations
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Technosociologist Zeynep Tufekci argues that the machine-learning systems used to serve ads also decide what political and social information people see. She explains how opaque algorithms can nudge, segment and manipulate users, and warns that the real danger is powerful people using AI to control populations.
Why HN recommends it: HN commenters cite it whenever engagement-optimizing feeds, micro-targeting or ad infrastructure come up, as an accessible warning about algorithmic amplification.
“This TED talk[0] on persuasion architectures brings up some interesting moral arguments against this idea.” Read on HN ↗