Clickbait is Unreasonably Effective
Veritasium · 5 HN recommendations
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Veritasium explains why clickbait titles and thumbnails work, how he tests them, and why educational creators feel pushed to use them. He classifies types of clickbait and discusses the trade-offs.
Why HN recommends it: HN cites it whenever YouTube titles and thumbnails come up, both to defend creators and to criticize the drift toward clickbait.
“Derek of Veritaseum made a video laying out why "clickbait-y" titles like that are necessary, and I feel like it makes a pretty good case.” Read on HN ↗