How Harley-Davidson Killed Itself
FortNine · 4 HN recommendations
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FortNine explains how Harley-Davidson ended up in decline, from a narrow lifestyle niche and an aging customer base to the pandemic hitting a company already in trouble.
Why HN recommends it: Recommended as an entertaining overview of Harley's decline and as a case study in selling a lifestyle rather than a product.
“This very entertaining 11 minute video from Fortnine (still one of the best channels on YouTube)” Read on HN ↗