Millennials Don't Exist! Adam Conover at Deep Shift
Adam Conover · 5 HN recommendations
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Adam Conover's talk at a millennial marketing conference argues that generations are an unscientific, condescending idea and that millennials do not exist as a real category. The description notes that researcher Jean Twenge later said he misrepresented some of her work.
Why HN recommends it: HN commenters cite it when arguing that generational labels are marketing inventions used to belittle groups.
“Adam (from Adam Ruins Everything) does a really good talk at a marketing conference on why Millennials don't exist.” Read on HN ↗